The project “Design of a cultural masterplan, cultural development policy and cultural identity (brand) for selected regions of the country” is coordinated by the Aristotle University of Thessaloniki, in collaboration with the Research University Institute of Regional Development of Panteion University, the University of the Aegean and iTED Lab on behalf of the Ministry of Culture and Sports with resources from the Recovery and Resilience Fund and focuses on investigating the role of regionality, insularity and small size in the cultural landscape of the Greek region, as well as the role of culture and policies for culture in local development. More specifically, the following key questions are sought to be answered:

• How can culture and creativity be elements of economic and social development for remote and island regions and cities?
• How can local and regional planning/design processes include culture and creativity in coherent development programs?
• How can a strategy be designed that will maximize the benefit from place branding tools?

Upon completion of the project, new “toolkits” will be created, which can be utilized by the bodies responsible for designing and implementing cultural policy at a local scale (regions, municipalities, etc.), with the aim of organizing and managing local cultural products in the best possible way.